the philadelphia center

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For more than 40 years, The Philadelphia Center has offered opportunities in experiential education through internships, city seminars, and urban-living environments. TPC realized that their program’s offerings weren’t being clearly communicated to the key audiences they needed to reach: prospective students and faculty of partner schools. Seeking a solution, TPC turned to Paragraph to better articulate their story. After conducting research with key constituents, we made the strategic decision to create the program name PHL:EXP, the Philly Off-Campus Experience.
Along with naming the program and developing a message platform, Paragraph created an identity system, advertising, and a student viewbook to enhance the visual brand. Featuring bold colors and geometric patterns, our work was intentionally designed to attract students and get them excited about experiential learning in the City of Brotherly Love.



  • Naming and messaging

  • Visual language and identity

  • Promotional campaigns and materials

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We came to Paragraph knowing that The Philadelphia Center needed a massive branding and messaging makeover. The Paragraph team asked smart questions, truly listened to our responses, pushed us in new directions, and gave us a lot of flexibility. They came up with a concise, spot-on message and dynamite new look.
— Char Vandermeer, Communications and Placement Director, The Philadelphia Center
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