NewCourtland has helped transform the lives of seniors and care providers throughout Philadelphia. Additionally, it has been recognized as a national leader in launching innovative programs in community services, senior housing, nursing care, and education and workforce development.
At the time, the organization was made up of a network of semi-independent programs. NewCourtland was struggling with determining a strategy to link the programs. They wanted to leverage the comprehensiveness their network offered without losing the equity they’d established through the individual programs themselves.
Brand Messaging Platforms
Brand Visual Platforms
Marketing Materials Development
Brand Guidelines and Toolkits
Promotional Campaigns and Materials
Our brand architecture strategy helped NewCourtland categorize its assets, thus communicating its breadth to the constituents it served.
In search of a balanced brand strategy, NewCourtland called on Paragraph—who assisted in defining the organization’s brand itself, developing program-specific identities and messaging, and creating a range of marketing materials. These updates were a success, giving NewCourtland not only the answer to their issue at hand, but a foundation on which to launch new programs and initiatives in the future in smart strategic ways.