Johnny Mañana’s has been serving Philadelphians Mexican-inspired cuisine and margaritas since 2001. The ownership at Mañana’s was poised to open up a new location, but knew that their brand’s image first needed to evolve with the city’s changing food scene. They came to Paragraph looking to review, refresh, and revamp. Our team collaborated closely with their’s to develop a revised brand identity that better established a persona for Johnny Mañana while still fitting the current customer dining experience. With a strong identity serving as a foundation, we went on to design a flexible logo system for the restaurant, as well as branded environments for their dining rooms to aid in consistency across locations.
Brand Messaging Platforms
Brand Visual Platforms
Brand Guidelines and Toolkits
Marketing Materials Development
Promotional Campaign Development