graduate! philadelphia


Years ago, Hadass Sheffer asked herself: “Why is it that so many people start college but never finish? What would it take to get them back into college and ahead in life?” This was the genesis for Graduate! Philadelphia.

Through close collaboration, Paragraph was able to communicate their offering of providing guidance and support to help adults go back to college and complete what they started. After interviewing constituents and partner colleges we established the visual and verbal brand foundation and created marketing tools that communicated the key benefits of Graduate! Philadelphia.



  • Brand Identity

  • Brand Messaging Platforms

  • Brand Visual Platforms

  • Brand Guidelines and Toolkits

  • Website Development

  • Marketing Materials

  • Promotional Campaign

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Graduate! Philadelphia was just the beginning. Word got out. Organizations came together. And now, Graduate! Philadelphia is the founding member of the Graduate! Network, with groups working to support adults returning to college across the country, including programs in Chicago, New York, Austin, Sacramento, Detroit, Cleveland, Memphis, Greensboro, and Jacksonville.