Fleisher Art Memorial 

Bringing a Community Together


Fleisher Art Memorial is a source of inspiration, creativity, and community that enriches the lives of more than 20,000 individuals each year through its classes, programs, and exhibitions. We partnered with Fleisher to help them move out of the classroom and into Philadelphia’s diverse neighborhoods.  By understanding their original mission of the organization, we realized that “art begins within” each person, doesn’t have borders, and is a vessel for individual expression.

By defining their strategic goals, we created a compelling new brand image and message platform that celebrates Fleisher’s history and creative spirit, while establishing a foundation upon which it could build a promising future.

Through its revitalized brand presence, Fleisher was able to build trust with prospective students and greatly increase visibility in its surrounding community, so much that the Wallace Foundation published a report on its success. The study can be viewed here: http://bit.ly/1UEBdNx



  • Strategy and positioning

  • Naming evolution

  • Message platform

  • Visual identity

  • Communication templates and guides

  • Brand guides and templates

  • Marketing materials


Paragraph’s inspiration for development of the brand mark came from the iconic rose window of the institution’s historic building.


Paragraph’s message platform including vision, mission, and values are still relevant today.


Paragraph created an efficient range of print and digital marketing tools for Fleisher’s in-house team to communicate with ease and consistency.