It’s Rabbit Season! It’s Duck Season!
Elmer Fudd is on the hunt to get himself some dinner, but Bugs Bunny and Daffy Duck have confused him by flipping back and forth on whether its rabbit season or duck season. An uninformed Elmer doesn’t know whom to trust, causing confusion and frustration.
Much like Bugs and Daffy, web development leaves many organizations confused and frustrated. One developer may tell you to do this and the other to do that, but they may only be interested in their own self-preservation.
Case in point: a prospective client is in the process of redesigning their website with a sizable and technically proficient web firm. The site is being developed with old content and architecture, but the client’s target audience had changed.
While the web firm is enthusiastic about making the visual updates, they are proposing that the client subcontract the copywriting. Shouldn’t the brand strategy, communication objectives, goals, and CTAs be considered before a build?
Similarly, there’s a company looking to redesign their site as it didn’t truly communicate the focus of their organization. Their site would definitely benefit from a refresh, but a web firm pushed them to move from Wordpress to their proprietary platform. Why? Did the developer consider the client’s goals and objectives? Most likely not
In creating an effective site for your company, you have to be sure to plan. Understanding who it’s for, what it contains, and what you want to get out of it are the biggest things that need to be identified before doing anything else, like deciding on a platform or visual layout. Users often leave web pages within 10-20 seconds, so crafting your site to immediately communicate your value proposition is key. Consider the messages, audiences, and desired outcomes that are defined in your brand strategy along with an understanding of how the site will be utilized to inform which type of technology will best suit your needs. There are a plethora of platforms out there, from low-cost website builders to customized platforms and everything in between. Each have their pros and cons, and understanding your goals and needs will help you make an informed decision and avoid being like Elmer. Know your game plan so you don’t come home empty handed.