CLARITY

The lines of branding can seem blurry. We're here to shine some light on a topic we know a thing or two about. 

 

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YES, I’VE BEEN HERE ALL MY LIFE

A few years back I had a meet and greet lunch with an esteemed colleague. During our meeting he asked if I was a hunter. He meant hunting for clients. I hesitated a bit and answered “yeah.” I thought that’s what I was supposed to say, but my answer bugged me.  

 

WHO’S ON FIRST? WHY’S ON SECOND. WHAT’S ON THIRD?

Recently, we ran across an article from an advertising professional with a newly realized epiphany. In the article he references Simon Sinek’s "Start with Why", which helped revolutionize how brands and marketers approach storytelling, and how the industry as a whole is better for it.

 
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I SAY! I SAY PAY ATTENTION!

The past several years have produced a proliferation of articles, blogs, emails, ads, and videos from advertising agencies promoting themselves as “brand storytellers”.

 
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IT’S RABBIT SEASON! IT’S DUCK SEASON!

Elmer Fudd is on the hunt to get himself some dinner, but Bugs Bunny and Daffy Duck have confused him by flipping back and forth on whether its rabbit season or duck season. An uninformed Elmer doesn’t know whom to trust, causing confusion and frustration.

 
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I AM WHAT I AM

Popeye uses the phrase “I am what I am” as a statement of why he behaves the way he does, embracing his basic nature and not trying to be something he’s not.

 
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VIVE LE DIFFERENCE!

Pepé Le Pew is constantly in search of love. His amorous ways usually lead him to chasing a female black cat, whom he mistakes for a skunk because in each episode she accidentally gets a white stripe painted down her back.

 

ROADRUNNER, THE COYOTE’S AFTER YOU

Ahh, the elusive roadrunner. Poor ol’ starving coyote just can’t catch you. Just like millennials being chased by marketers, there’s too many gimmicks and not enough common sense.

 

OH MAGOO, YOU’VE DONE IT AGAIN!

Mr. Magoo’s near-sightedness and self-certainty has caused him to wind up in more than one situation where he should not be. In “Magoo’s Homecoming,” he attempts to return to his beloved alma mater and wanders into an elephant house at a nearby zoo, thinking it’s his old dorm.