When Paragraph was founded in 1991, branding was a niche service.


We were drawn to the discipline by its unique objectives in relation to the wider world of marketing, and deeply inspired by its ability to address important foundational issues for organizations of all backgrounds.

In our near thirty-year journey, we’ve established a team and process adept at working with organizations to strategically analyze, develop, and implement successful brand initiatives on a wide spectrum.

As a strategic creative agency, we believe that form follows function. Whether developing a brand’s identity from the ground up or working with an established organization to further their existing mission, strategy always dictates Paragraph’s creative output. Our emphasis on its importance reflects the pivotal role strategy plays in giving branding the power to identify and solve real world problems.

Paragraph’s process focuses on using observable truths from audience, organization, and market to develop and promote the brands we serve. Truth is sustainable and relatable. It is at the heart of all our work, and the necessary starting point when delivering tailored solutions to clients with unique needs.




There is only an A-team at Paragraph. The same cohesive group of writers, designers, researchers, and account managers work together under one roof to service all ongoing projects. Our non-siloed work environment encourages of a collaborative process; and all meetings and reviews are multidisciplinary in order to ensure a dimensional understanding of every project’s moving parts. 


+ Bob Aretz, President

Bob has more than 30 years of experience in strategic planning, message development, and brand communication solutions. As principal of Paragraph, Bob utilizes his insight, understanding, and vision to get to the root of clients’ branding and communications issues. He has received recognition by various design industry associations, including AIGA, the Art Director’s Club of Philadelphia, the Ad Club of Philadelphia, the Ad Club of New York, the International Association of Business Communicators (IABC), and more.

+ Nicole Constantine, Account Manager

Nicole’s background in client management and business development, coupled with her knowledge of the production and post-production industry, has helped Nicole develop a solution oriented and detailed approach to client partnerships. She graduated from Rutgers School of Communication and Information with a Bachelor’s Degree in Communication. Prior to joining Paragraph, Nicole worked with brands such as Avis Budget Group, Comcast, Seasons Pizza and RJ Reynolds. She strives to balance and enhance brand strategy and creative integrity. The most rewarding aspects of Nicole’s job are meeting new people, developing trusting relationships, and being part
of a team that creates incredible ideas.

+ Eliza Bolton, Designer

Eliza combines a keen technical understanding with a refined aesthetic approach to provide solutions for all clients with whom she interacts. Before coming to Paragraph, Eliza studied at Temple University’s prestigious Tyler School of Art and graduated with a degree in graphic and interactive design. During her time at school, Eliza was chosen to create art for The New York Times’ app and was granted an independent study in Rome with 21xDesign. Additionally, she had the opportunity to collaborate with renowned designer Paula Scher on a Philadelphia mural.

+ Alex Ryley, Account Planner

Alex works closely with Nicole and is responsible for collecting and analyzing the information relevant to a project’s unique goals. He follows his research wherever it takes him, guided by his stubborn curiosity and strong interest in the social sciences. A recent graduate of Temple University’s Klein School of Media and Communication, Alex holds a degree in advertising with course concentrations in copywriting and strategy.







Paragraph focuses on specialized services centered around developing and marketing brands for more strategic and customized outcomes.


Paragraph’s comprehensive approach to branding recognizes that businesses need more than tactics to ensure long-term success. What most need is a strong brand foundation with a defining message and a unique visual identity strategically to align with their tangible business goals.

  • Insight and Positioning

  • Naming and Identity

  • Messaging and Visual Platforms

  • Brand Guidelines and Toolkits



Paragraph’s marketing communication strategies are guided by an organization’s brand promise and platform, unique selling proposition, and a marketing mix that will effectively reach its identified audiences with direct and compelling benefit messages.

  • Media Strategy

  • Social Media Strategy

  • Analytics Reporting

  • Marketing Materials

  • Promotional Campaigns

  • Website Strategy and Development

  • Environments and Experience




Throughout our history, we’ve been awarded and recognized by AIGA, the association for graphic arts professionals; American Corporate Identity; Communication Arts; Graphic Design USA; Graphis; HOW; Print Magazine; American Advertising Federation; Mohawk Paper; National Mature Media; Prescott & Forbes; and many others.




Paragraph’s most effective partnerships involve clients who share our entrepreneurial attitude, embrace change, and are genuinely excited about what they do. In an effort to discover new challenges and develop fresh approaches, we’ve intentionally worked with many different organizations, both for-profit and nonprofit, across many industries.


Arts & Culture

  • Adirondack Experience

  • Astral

  • Barnes Foundation

  • DesignPhiladelphia

  • Folger Shakespeare Library

  • Pennsylvania Ballet

  • Philadelphia Orchestra


Business Service

  • Amuneal Manufacturing

  • A&S Kinard

  • AFCO

  • Burgo North America

  • Cigna

  • Citation Technologies

  • Coco Capital

  • Dixon Environmental

  • GlaxoSmithKline

  • Gruppo Cordenon

  • Hudson Analytix

  • Interior Management

  • International Raw Materials

  • JBMP Group

  • Johnson & Johnson

  • JP Morgan

  • Larsen MacColl Partners

  • Liquent Inc.

  • MedCases LLC

  • Pfizer

  • Prentice Hall

  • Princeton International Properties

  • S&S Worldwide

  • SCT Corporation (now SafeGuard Scientifics)

  • Simon & Schuster

  • Stable Value Investment Association

  • Steiner Optiks

  • Stephano Slack

  • Solo Real Estate

  • TENA

  • The Company Corporation

  • The Hartford

Consumer & Retail

  • 1600 Callowhill

  • Central Lewmar Paper

  • Choice Essential Oils

  • Greenerways Organic

  • Iovine Brothers Produce

  • Life of the Party

  • Muskaan Makeup

  • NFL Films

  • Pride Garden Products

  • Philadelphia Founders

  • PhillyVoice

  • Quirk Books

  • The Energy Co-op



  • American College of Financial Services

  • Delaware College of Art and Design

  • Fleisher Art Memorial

  • Moore College of Art & Design

  • Orleans Technical Institute

  • Rutgers University


Food & Beverage

  • Almanac


  • Bucks County Coffee

  • Camel & Grey

  • Cleavers

  • Dottie’s Dinette

  • Éclat Chocolate

  • Ellis Coffee Company

  • James Candy Company

  • Hank’s Gourmet Beverages

  • High Street Hospitality Group
    - Fork Restaurant
    - High Street on Market

  • Hunger Burger

  • Johnny Manana’s

  • McGillin’s

  • Molly Malloy’s Kitchen & Bar

  • Poor Henry’s Brewery

  • Richard Sandoval Hospitality
    - Aqimero
    - Baptiste & Bottle
    - Bayou and Bottle
    - Toro Toro

  • River Twice

  • Shifty's Taco Shilling

  • Shilling Canning Company

  • Suga

  • Valenzano Winery

  • Yards Brewing Company

  • Yiro Yiro

Nonprofit Service

  • Bethesda Project

  • Boys & Girls Clubs of Philadelphia

  • Cooper Foundation

  • Devereux Foundation

  • Episcopal Diocese of New Jersey

  • Graduate! Philadelphia

  • Homeless Advocacy Project

  • International Association of Jewish Vocational Services

  • JEVS Human Services

  • National Philanthropic Trust

  • NewCourtland Elder Services

  • Pennsylvania Bio

  • Philadelphia Education Fund

  • Philadelphia Workforce Investment Board

  • Princeton in Africa

  • Solutions for Progress (SfP)

  • Support Center for Child Advocates

  • The Food Trust

  • The Philadelphia Center

  • United Cerebral Palsy

  • Welcoming Center For New Pennsylvanians


Place & Destination

  • Anguilla Tourist Board

  • Antigua & Barbuda Tourism Authority

  • Continent Tours

  • Delaware Valley Regional Planning Commission

  • Palace Travel

  • Reading Terminal Market