SPINNING A NEW STORY
The teams behind Yiro Yiro came to Paragraph with a fast, casual, Greek restaurant concept that would live in Roxborough and serve residents authentic Mediterranean fare. They needed a complete look, feel, and story that would be as tasty and creative as the grub itself. We did an in-depth look into what makes the idea so unique and found a Greek tragedy was sweeping the streets of the city, Philadelphia was suffering from a gyro problem of epic proportions.
FOOD FOR THOUGHT
- Brand Strategy and Positioning
- Naming and Messaging
- Visual Language and Identity
- Digital Media Strategy
- Marketing and Sales Materials
- Environmental Signage
A MODERN ROMANCE
We helped cook up a distinct brand that spoke to fixing the issue, a message that highlighted Yiro Yiro’s sparkling new concept of customizable and homemade food. A tragedy transformed into a romance as we crafted a complete strategy and identity for the restaurant. We designed an overall platform that fed Yiro Yiro’s appetite for a fun, colorful, and deliciously creative look. The signature mati symbol decks out the composition as a nod to the team’s rich Greek heritage.