Spinning a New Story
The team behind Yiro Yiro had an idea for a fast, casual Greek restaurant concept that would serve guests authentic Mediterranean fare and set the tone for future locations. We helped recognize that a Greek tragedy was sweeping the streets of the city, Philadelphia was suffering from a lack of quality gyros and Yiro Yiro would need a tasty and creative look that would set them apart. We helped cook up a distinct brand and message that highlighted Yiro Yiro’s interesting concept of customizable and homemade food. A tragedy transformed into a romance as we crafted a complete strategy and identity that fed Yiro Yiro’s appetite for a fun and deliciously creative look.
- Naming and messaging
- Visual language and identity
- Package design
- Website design and development
- Promotional campaigns and materials
- Experience and environments