The old college cafeteria concept wasn’t sitting too well with the diverse tastes of today’s college students. Seeking a complete overhaul, ARAMARK turned to Paragraph.

We created “Real Food on Campus” and established a visual and verbal brand story that could be customized to reflect each school’s unique identity while still maintaining the brand’s credibility. We also developed a sales and marketing toolkit that allowed each institution — from public universities to private colleges — to easily select the messages and tactics that reflected their school’s identity and philosophy and begin promoting this new campus dining brand immediately.

 

Whether conservative or liberal, cosmopolitan or rural, the brand campaign allowed each college and university to bring the brand to life while maintaining its own unique personality.