Facing rising competition from national fast casual brands, ARAMARK turned to Paragraph for help revamping its business dining services.

Seeking a departure from the ordinary, we created Café Getaway and provided the ingredients to make this new brand something ARAMARK’s customers would certainly eat up. Our recipe for success included a new brand mark, environmental signage, package designs, launch materials, marketing promotions, and a brand implementation guide to ensure consistency as Café Getaway rolled out nationwide. 

"Customers are responding in droves, and our clients are looking at ARAMARK in a whole new light." — Deb Wicks, V.P. Marketing, Business Dining