Welcoming Center

LOREM IPSUM

 
 

What is the Welcoming Center for New Pennsylvanians? Who does it serve? What is its role?
Through our rebranding initiative, we answered these questions and positioned the Welcoming Center for New Pennsylvanians as an economic development organization that promotes immigrant participation in the region’s economic, political, and social life. To support this position, we developed a host of materials that communicate the organization's role in our city and economy and distill complex information to make it accessible to all audiences.

 

LOREM IPSUM

- Insight and Analytics
- Strategy and Positioning
- Naming and Messaging
- Visual Language and Identity
- Digital Media Design
- Promotional Campaigns
- Packaging and Merchandising
- Audience Engagement

 
 

LOREM IPSUM

 
 
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Looking to better tell its story, Princeton in Africa turned to Paragraph to help them define a brand message platform. From there, we developed a new brand mark and tagline, identity package, and marketing components to support the new message.

 
 
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— Claire C.