What is the Welcoming Center for New Pennsylvanians? Who does it serve? What is its role?
Through our rebranding initiative, we answered these questions and positioned the Welcoming Center for New Pennsylvanians as an economic development organization that promotes immigrant participation in the region’s economic, political, and social life. To support this position, we developed a host of materials that communicate the organization's role in our city and economy and distill complex information to make it accessible to all audiences.
Branding: - Identity & Visual Language - Voice & Messaging