In 1996, Tony Valenzano turned his passion into his profession and opened Valenzano Winery. He started small and produced just over 1,200 gallons during his first year of operation. Now, nearly 20 years later, Valenzano Winery is one of New Jersey’s leading wine producers, crafting more than 100,000 gallons annually. Wanting to raise their profile and their brand, Valenzano Winery turned to Paragraph, having recognized our work with Yards Brewing Company.
After meetings and tastings, Paragraph partnered with the Valenzano family, guiding them through a rebranding initiative that included redesigning their brand mark, packaging, product lines, and promotional materials to position them as not only one of New Jersey’s leading wine producers, but also one of its premier destinations for weddings, special events, and tastings.
Product brand architecture
Naming and messaging
Visual language and identity
Promotional campaigns and materials