Brewerytown is one of Philadelphia’s oldest neighborhoods, but new energy is contributing to a renaissance on Girard Avenue. Shifty’s Taco is going to play a big role. It’s a taqueria owned by Jeb Woody of Honey’s Sit and Eat.
With Shifty’s, Jeb is embracing his “Texican” roots. Growing up in El Paso, Texas he enjoyed the border cuisine that blended the best of Mexican and Texan cooking.
Paragraph is Jeb’s partner on the project. From the initial look, feel, design, and story, through social media, menu names, packaging, and promotions, we’re doing everything we can to make this Texican taqueria one of the city’s hot spots.