Support Center For Child ADVOCATES
Small Steps. Real Impact.
Support Center for Child Advocates (Child Advocates) provides legal assistance and social service advocacy for thousands of abused and neglected children in Philadelphia County. The non-profit reached a plateau in attracting new volunteer attorneys to take on these crucial cases. They approached us to help create a recruitment campaign and brand overhaul. We focused on altering the daunting perception of the work and aimed to highlight the small steps attorneys take to make a real impact on a child’s life. When flipping the way Child Advocates presents themselves, we knew it was important to discuss the support attorneys are provided throughout their process of being a volunteer. Putting a positive spin on their brand paved the way for the organization to attract the right kind of volunteer. With a new verbal and visual identity, the campaign successfully celebrates the case outcomes to truly empower the organization and the children they represent.
Brand Messaging Platforms
Brand Visual Platforms
Brand Guidelines and Toolkits
Website Design and Development
Media and Strategy Management
Analytics and Insights Reporting
Marketing Materials Development
Promotional Campaign Development