Support Center For Child ADVOCATES

Small Steps. Real Impact. 

 
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Support Center for Child Advocates (Child Advocates) provides legal assistance and social service advocacy for thousands of abused and neglected children in Philadelphia County. The non-profit reached a plateau in attracting new volunteer attorneys to take on these crucial cases. They approached us to help create a recruitment campaign and brand overhaul. We focused on altering the daunting perception of the work and aimed to highlight the small steps attorneys take to make a real impact on a child’s life. When flipping the way Child Advocates presents themselves, we knew it was important to discuss the support attorneys are provided throughout their process of being a volunteer. Putting a positive spin on their brand paved the way for the organization to attract the right kind of volunteer. With a new verbal and visual identity, the campaign successfully celebrates the case outcomes to truly empower the organization and the children they represent.

 

KEY DELIVERABLES

  • Brand Identity

  • Brand Messaging Platforms

  • Brand Visual Platforms

  • Brand Guidelines and Toolkits

  • Website Design and Development

  • Media and Strategy Management

  • Analytics and Insights Reporting

  • Marketing Materials Development

  • Promotional Campaign Development

 
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We shifted the focus from intimidating stats to positive outcomes and efforts.

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