Support Center For Child ADVOCATES

Small Steps. Real Impact. 


Support Center for Child Advocates (Child Advocates) provides legal assistance and social service advocacy for thousands of abused and neglected children in Philadelphia County. The non-profit reached a plateau in attracting new volunteer attorneys to take on these crucial cases. We focused on altering the daunting perception of the work and aimed to highlight the small steps attorneys take to make a real impact on a child’s life. When flipping the way Child Advocates presents themselves, we knew it was important to discuss the support attorneys are provided throughout their process of being a volunteer. Putting a positive spin on their brand paved the way for the organization to attract the right kind of volunteer. With a new verbal and visual identity, the campaign successfully celebrates the case outcomes to truly empower the organization and the children they represent.



  • Brand Identity

  • Brand Messaging Platforms

  • Brand Visual Platforms

  • Brand Guidelines and Toolkits

  • Website Design and Development

  • Media and Strategy Management

  • Analytics and Insights Reporting

  • Marketing Materials Development

  • Promotional Campaign Development


We shifted the focus from intimidating stats to positive outcomes and efforts.