“Paragraph really captured the essence of the Reading Terminal Market with this campaign, highlighting the long Philadelphia tradition of shopping at the Market along with our reputation for freshness and quality.” - Paul Steinke, General Manager

Philadelphia’s legendary Reading Terminal Market was facing increased competition from national brands like Whole Foods and others that had begun moving into the greater Philadelphia area.

Paragraph worked to revive and reestablish its authentic brand, and position the Market as the place to find the freshest food, produce, and experiences through P.O.P., environmental graphics, advertising, promotions, and more.