“Paragraph really captured the essence of the Reading Terminal Market with this campaign, highlighting the long Philadelphia tradition of shopping at the Market along with our reputation for freshness and quality.” - Paul Steinke, General Manager

After successfully revitalizing the Reading Terminal Market brand in 2002, Paragraph and the Market decided it was time to take the next step in the brand’s lifecycle this year. The objective was to extend the bond that the Market has with customers and thwart growing competition from specialty grocers and retailers.

• Compare and contrast value drivers for Market shoppers with key features and benefits of shopping at the Market
• Communicate the Market’s traditionally fresh nature through entertaining advertising
• Find the most economical and effective venues for traditional and nontraditional advertising

• Identity
• Print communications - Advertising for the Market includes print media and a citywide transit campaign. Both are complemented by special promotions including a calendar.

Reading Terminal Market’s communication partner since 1999, Paragraph is continually consulting and developing additional communications solutions for ventures that include a parking program, holiday promotions, and more.