Foster’s Gourmet Cookware serves the serious, if not professional, home chef. Opened in the late 1990’s, the store and brand were so successful, Ken Foster opened Foster’s Urban Homeware for the design-conscious urban dweller in 2002. Our charge for both stores was to create brands that capture the taste, style, uniqueness, and quality of the products inside.

• Understand the vision of retailer Ken Foster
• Create brand experience worthy of sophisticated, design-conscious shoppers

• Identity - Foster’s identity is prevalent on designs for Foster’s shopping bags, which won two ADDY awards
• Print communications
• Digital communications
• Package design

Management of the Foster’s brand is quite easy for the retailer. Foster’s one-person web department is able to keep the site, and its thousands of products, up to date daily without reprogramming.