Paragraph worked with Ellen Yin, restaurateur, to launch this companion to the popular Fork Restaurant. Fork:etc. fills the need for a quality, quick gourmet lunch or dinner, prepared meals, specialty foods, and more, which has been underserved in center city Philadelphia until now.

• Research the effect of launching a new brand, or maintaining close ties to the existing Fork Restaurant brand
• Create a flexible system of communications that can evolve as the concept grows and changes
• Cater to the needs of various audiences, including the corporate lunch crowd and the time-starved dinner crowd

• Naming
• Identity
• Package design
• Print communications
• Digital communications

Paragraph and Fork continue to work closely to monitor the success of Fork:etc. Fork owner Ellen Yin consults with Paragraph regularly to discuss the brand’s evolution and opportunities.