Top Ten Imports created one of the most advanced portable infrared heaters on the market — the iHeater. With new leadership, the company wanted to extend its product line while creating a stronger brand.
Paragraph worked with the new management team to position the company as a leader in the personal comfort category. Following customer research and insights, we created the name Realm Innovations. We then worked on product innovation to marketing and communicated the company’s vision through an integrated campaign targeting internal and external audiences.
Branding: - Brand Architecture - Naming & Nomenclature - Identity & Visual Language - Voice & Messaging - System Guidelines