READING TERMINAL MARKET

 

Philadelphia’s legendary Reading Terminal Market was facing increased competition from national brands like Whole Foods and others that had begun moving into the greater Philadelphia area. Paragraph worked to revive and reestablish its authentic brand, and position the Market as the place to find the freshest food, produce, and experiences through P.O.P., environmental graphics, advertising, promotions, and more.

 

KEY DELIVERABLES

  • Visual language and identity

  • Promotional campaigns and materials

  • Media strategy and planning

  • Experience and environments

 
 
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Paragraph rebranded RTM years ago by reviving the diamond logo and creating the “traditionally fresh” marketing campaign, which was inspired by a vintage crate-art aesthetic.

 
 
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