Philadelphia’s legendary Reading Terminal Market was facing increased competition from national brands like Whole Foods and others that had begun moving into the greater Philadelphia area. Paragraph worked to revive and reestablish its authentic brand, and position the Market as the place to find the freshest food, produce, and experiences through P.O.P., environmental graphics, advertising, promotions, and more.
Visual language and identity
Promotional campaigns and materials
Media strategy and planning
Experience and environments