YARDS BREWING COMPANY

The Tale of an Ale

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Yards Brewing Company has been satisfying Philadelphia’s insatiable thirst for quality crafted brews since 1994. Though their line of beers are all fiercely local and creatively made, each spoke to individual tastes as everyone related to their favorite ale. We personified each beer to create unique identities while maintaining a cohesive, overarching brand position. Now, every name reflects its diverse character and style. So next time when you reach into the cooler for a cold one as the Phillies sweep the Braves (we can only hope), you’ll be seeing a brand strategy that is as thought-out as the brew itself. 

 

KEY DELIVERABLES

  • Strategy and positioning

  • Product brand architecture

  • Naming and messaging

  • Visual language and identity

  • Package design

  • Website design and development

  • Promotional campaigns and materials

  • Experience and environments

 
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Yards Brewing Company started working with Paragraph in 2007 in an effort to bring consistency and elevate the look and feel of our brands. Paragraph “gets” who we are as a company and reflects our personality in our brand’s style and character. Our packaging is what customers see first when deciding which beer to purchase. Paragraph’s work stands out and shows the consumer that we are the right choice, which has enabled us to grow each and every year.
— Tom Kehoe, President and Founder of Yards Brewing Company
 
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We created the look and feel for a variety of Yards' community events. Not only did the events need to be consistent with the overall brand identity, but they also needed to authentically connect to Philadelphia's spirit and attitude.

 
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