James Candy Company

Three Unique Histories, One Delicious Story

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When James’ and Fralinger’s Salt Water Taffy purchased Bayard’s Chocolate, they struggled to integrate the new line into their existing business model. Through research, we discovered that James’ and Fralinger’s each had a unique history and personality. By distinguishing each brand and integrating Bayards into the brand family, we were able to give them an overarching brand with a wide range of offerings for their sweet-seeking customers. 

 

KEY DELIVERABLES

  • Insights and analytics

  • Strategy and positioning

  • Brand architecture

  • Naming and messaging

  • Visual language and identity

  • Package design

  • Website design and development

  • Promotional campaigns and materials

  • Experience and environments

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