Supporting the Suburbs
We have been Delaware Valley Regional Planning Commission’s creative and strategic partner for their Classic Towns program since 2007. The initiative was created to assist the region’s older suburbs and neigborhoods in promoting their communities as livable, vibrant, dynamic communities. We were tasked with the challenge to market and promote the Classic Towns’ program for long-term economic development and revitalization.
Through over 11 years of storytelling, we’ve developed brand messaging, digital and social media marketing strategies, and promotional campaigns to position these first-generation suburbs uniquely. We’ve focused on quality of life as an overarching theme while establishing voices for each town.
We’ve created original content that promotes livability in the individual towns and acts as a shareable voice for each community. The Classic Towns initiative continues to live on as the best way to engage users with relevant material that attracts new residents to these special places.
Insights and analytics
Strategy and positioning
Naming and messaging
Visual language and identity
Website design and development
Promotional campaigns and materials
Media strategy and planning
Social media strategy and planning