The Island is Calling
From the gentle shoreline of Rendezvous Bay, to the village beach of Sandy Ground, the British Island of Anguilla offers a range of activities within its personal paradise. Every stop is a destination in itself, each with their own exclusive offerings. We consulted with the Anguilla Tourism Authority and collaborated with the Island’s major stakeholders, restaurants, and business owners to help them define their unique messages. From there we built a website prototype that related to these individualized brands. The website also featured a tool that filtered and personalized itineraries based on a attraction’s characteristics. Users were provided with the ability to customize packages that spoke to the variety of activities and areas.