The Ortleib family is synonymous with brewing in Philadelphia. So when they approached Paragraph to help launch the Poor Henry’s brand and open a new brew pub in the Northern Liberties neighborhood, we jumped at the chance.

• Understand the heritage of brewing for the Ortleib family
• Create a comprehensive, branded experience through packaging for fans of the beer and customers of the restaurant

• Package design
• Identity

Paragraph supported Poor Henry’s branding not only by monitoring the reaction to the brew pub and sales of its beers, but by frequenting the restaurant for the occasional happy hour. Cheers.