Package Design Magazine chose Paragraph as a contestant in the “Makeover Challenge” … to redesign packaging for Bilinski’s Sausage Manufacturing Company in New York.

Approaching this project, Paragraph understood that Bilinski’s wanted to increase its reach for five products within two product lines. Standing in the way was discord between the perception of what the products are and a high price point, compounded by an inconsistent brand experience.

• Identify the differences in Bilinski’s two product lines
• Update existing brand marks without losing equity
• Elevate perceived value to justify Bilinski’s price point

• Package design
• Identity

As a contestant in Package Design magazine’s Makeover Challenge, the production and management of the brand is subject to the online voters. Unfortunately, we didn’t win. And our congratulations go out to Anthem Worldwide. To learn more about our work for this project and the contest, visit www.packagedesignusa.com.