Philadelphia Workforce Investment Board

LOREM IPSUM

 
 

When it comes to the state of Philadelphia’s workforce, no one knows more than the Philadelphia Workforce Investment Board. 
After creating “A Tale of Two Cities,” a report that examines the origins and implications of Philadelphia’s labor force challenges, we embarked on a strategic rebranding initiative to position the Philadelphia Workforce as experts in workforce development. We refined their vision, mission, and key messages; created a number of brand and issue-based communications; and developed a system of tools and standards that allow the organization to share its knowledge consistently across many print and digital mediums

 

LOREM IPSUM

- Insight and Analytics
- Strategy and Positioning
- Naming and Messaging
- Visual Language and Identity
- Digital Media Design
- Promotional Campaigns
- Packaging and Merchandising
- Audience Engagement

 
 
 
 

LOREM IPSUM

 
 
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The most recent product of our relationship is “Help Wanted: Knowledge Workers Needed,” which frames the issue of literacy as an obstacle impeding our city’s economic strength and stability.

 
 
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