Philadelphia Workforce Investment Board
When it comes to the state of Philadelphia’s workforce, no one knows more than the Philadelphia Workforce Investment Board. After creating “A Tale of Two Cities,” a report that examines the origins and implications of Philadelphia’s labor force challenges, we embarked on a strategic rebranding initiative to position the Philadelphia Workforce as experts in workforce development. We refined their vision, mission, and key messages; created a number of brand and issue-based communications; and developed a system of tools and standards that allow the organization to share its knowledge consistently across many print and digital mediums. The most recent product of our relationship is “Help Wanted: Knowledge Workers Needed,” which frames the issue of literacy as an obstacle impeding our city’s economic strength and stability.