YARDS BREWING COMPANY
The Tale of an Ale
Yards Brewing Company has been satisfying Philadelphia’s insatiable thirst for quality crafted brews since 1994. Though their line of beers are all fiercely local and creatively made, each spoke to individual tastes as everyone related to their favorite ale. We personified each beer to create unique identities while maintaining a cohesive, overarching brand position. Now, every name reflects its diverse character and style. So next time when you reach into the cooler for a cold one as the Phillies sweep the Braves (we can only hope), you’ll be seeing a brand strategy that is as thought-out as the brew itself.
KEY DELIVERABLES
Strategy and positioning
Product brand architecture
Naming and messaging
Visual language and identity
Package design
Website design and development
Promotional campaigns and materials
Experience and environments
“Yards Brewing Company started working with Paragraph in 2007 in an effort to bring consistency and elevate the look and feel of our brands. Paragraph “gets” who we are as a company and reflects our personality in our brand’s style and character. Our packaging is what customers see first when deciding which beer to purchase. Paragraph’s work stands out and shows the consumer that we are the right choice, which has enabled us to grow each and every year.”
We created the look and feel for a variety of Yards' community events. Not only did the events need to be consistent with the overall brand identity, but they also needed to authentically connect to Philadelphia's spirit and attitude.
