THE TALE OF AN ALE
Yards Brewing Company has been satisfying Philadelphia’s insatiable demand for quality, handcrafted ales since 1994. Looking to elevate the brand in Philadelphia, and expand its reach, Yards’ brewmaster and founder Tom Kehoe called on Paragraph to help him achieve his goals and spread the word of good brews.
BREWING THE RIGHT INGREDIENTS
- Brand strategy and positioning
- Brand product architecture
- Naming and Messaging
- Visual Language and Identity
- Package and merchandise design
- Digital media design
- Marketing and sales materials
- Promotional campaigns
GRIN AND BEER IT
Paragraph created the foundation for visual and verbal consistency across Yards’ brewery, identity, packaging, and promotions. We also developed a range of print and digital communications to share the Yards story with its growing audience. Next time, as you reach into the cooler for a cold one as the Phillies sweep the Braves (we can only hope), you’ll be seeing a design that is as thought-out as the lager itself.