YARDS

THE TALE OF AN ALE

 
 

Yards Brewing Company has been satisfying Philadelphia’s insatiable demand for quality, handcrafted ales since 1994. Looking to elevate the brand in Philadelphia, and expand its reach, Yards’ brewmaster and founder Tom Kehoe called on Paragraph to help him achieve his goals and spread the word of good brews.

 

BREWING THE RIGHT INGREDIENTS

- Brand strategy and positioning
- Brand product architecture
- Naming and Messaging
- Visual Language and Identity
- Package and merchandise design
- Digital media design
- Marketing and sales materials
- Promotional campaigns

 

GRIN AND BEER IT

 
 
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Paragraph created the foundation for visual and verbal consistency across Yards’ brewery, identity, packaging, and promotions. We also developed a range of print and digital communications to share the Yards story with its growing audience. Next time, as you reach into the cooler for a cold one as the Phillies sweep the Braves (we can only hope), you’ll be seeing a design that is as thought-out as the lager itself.

 
 
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Yards Brewing Company started working with Paragraph in 2007 in an effort to bring consistency and elevate the look and feel of our brands. Paragraph “gets” who we are as a company and reflects our personality in our brand’s style and character. Our packaging is what customers see first when deciding which beer to purchase. Paragraph’s work stands out and shows the consumer that we are the right choice, which has enabled us to grow each and every year.
— Tom Kehoe, President and Founder of Yards Brewing Company
 
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