PENNSYLVANIA BALLET

Setting the Barre High

 

Setting the Barre High In recent years the Pennsylvania Ballet has struggled to find their role in an industry as tough as the sequences themselves. We found the Ballet was promoting each of their six yearly programs the same way, to the same people. After identifying the Ballet’s distinct audiences, we were able to implement individualized marketing approaches to each performance, differentiating the pirates from the princesses and the pliés from the pirouettes. Ticket sales were revitalized as each performance was paired with a custom-fit strategy that matched its spirit and attracted the appropriate interests. 

 
 
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DIGITAL ADS

The fall mixed-repertoire program Revolution, reining in 600,000 impressions through digital advertisements and delivering revenue higher than average for a Merriam Theater Production. 

 

PRINT PLACEMENT

The 2016 performance of Cinderella doubled 2009’s ticket sales for the same production and broke the previous record for most tickets sold in October.

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