Encore, Encore!

Paragraph worked with the Ballet to develop and implement a brand architecture that would satisfy all of its sub-divisions and various communication and marketing needs, while still conveying consistency and sophistication. Philadelphia was reintroduced to a company that was prepared to give the city a rejuvenated performance.  We helped breathe zest, personalization, and life into an organization that was lacking much allégro, in ballet terms. 

 
 
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DIGITAL ADS

The fall mixed-repertoire program Revolution, reining in 600,000 impressions through digital advertisements and delivering revenue higher than average for a Merriam Theater Production. 

 

PRINT PLACEMENT

The 2016 performance of Cinderella doubled 2009’s ticket sales for the same production and broke the previous record for most tickets sold in October.

 
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