As a 53-year-old arts organization in a struggling industry, it’s no surprise that Pennsylvania Ballet had years of steadily downturned sales. The Ballet hired Paragraph to help the company to reinvigorate passion for the arts—and of course, tickets. Our work with Pennsylvania Ballet on the 2015/2016 season resulted in the second-highest annual revenue in the organization’s history. With our collaboration, the Ballet has reversed its three-year decline of ticket sales.