Pennsylvania Ballet approached Paragraph to develop a logo for a new venture called the Nutcracker Market. From there, we created the marketing materials for the launch and developed the environmental graphics for the debut event at the Kimmel Center.
We also partnered with the Ballet to create a line of branded merchandise for Pennsylvania Ballet’s 50th Anniversary. While working with them, we realized that the only way for patrons to purchase merchandise was during the Nutcracker Market and at performances, so we created an online shop for fans to get their favorites any time of the year.
Branding: - Identity & Visual Language - Voice & Messaging