FOR IMMEDIATE RELEASE
Contact: 215-629-3550

Philadelphia, PA–July 2008. Be on the lookout for recent work from Paragraph, including the opening of Bucks County Coffee Co. in the Comcast Center, a Gruppo Cordenons paper promotion, and a brand revitalization for Dixon Environmental, along with some recent recognition. Take a look...

Retail Environment
Bucks County Coffee Co.

A local coffee company from small town Pennsylvania — Bucks County Coffee Co. — can now be found in Philadelphia’s tallest new building.

Paragraph worked with the architects and interior designers from concept through completion to create a new retail store in the Comcast marketplace. In addition to consulting on design and construction, Paragraph created a range of promotional and marketing materials from signage to menu boards to bring the brand into the new building.

See pictures below, or to experience it for yourself, stop in. It’s right inside the Comcast Center. You can’t miss it, nor do you want to.

Product Promotion
Gruppo Cordenons

Gruppo Cordenons is a specialty paper manufacturer known for its Impressive Papers® including Stardream, Plike, and Bakri. When it came time to launch a new line, Ivolution FSC, they looked to Paragraph.

Ivolution FSC has a distinct texture and feel. To communicate this message, Paragraph created “Things you touch. Things that touch you.” Featuring the photography of Trevor Dixon, the promotional booklet focuses on the tactile nature of the paper and uses emotional images of simple, every day objects to remind readers of how important it is to not only touch something but to feel it.

Brand Revitalization
Dixon Environmental

More than ten years ago, Paragraph helped lay the foundation for the Dixon Environmental brand. It has served them well over the years; however, with new opportunities and new audiences on the horizon, they recently asked Paragraph to help them evolve it.

The first step in our transitional strategy was a new brand mark and messaging strategy that repositions the firm and speaks to the audiences it is hoping to attract. Additionally, Paragraph created a new tag line, “Simplifying compliance. Strengthening business.” to communicate the firm’s value in translating complex environmental compliance information into valuable data that allows businesses to operate more efficiently and cost-effectively.

Paragraph is currently applying the new brand mark and tagline to all the firm’s collateral materials, and translating the message platform into concepts for the new Dixon Environmental website and marketing components. Stay tuned for updates.

Awards and Acclaim

Paragraph is pleased to announce that the Fralinger’s Almond Macaroon Box has been selected for inclusion in Print Magazine’s upcoming Regional Design Annual. Look for the publication on newsstands this fall. In other awards news, the poster campaign created for the Northern Liberties Variety Show has received a District II Gold ADDY.