FOR IMMEDIATE RELEASE
Contact: 215-629-3550

Philadelphia, PA–April 2007. Be on the lookout for recent work from Paragraph, including a new brand identity for Orleans Technical Institute, A Tale of Two Cities report, re-branding of the Philadelphia Workforce Investment Board, and a political campaign for Matt Ruben for City Council At-Large. Take a look...

Brand Identity
Orleans Technical Institute

A brand new building. A new brand identity.
Construction is currently underway on a new facility for Orleans Technical Institute in Northeast Philadelphia. This is an impressive move for the school and marks the first time their three distinct program offerings — building trades, human services, and court reporting — will be together under one roof.

To accompany the new building, Orleans Technical Institute asked Paragraph to help them refine their brand message and image. Paragraph developed key messages for the school and its staff, as well as messages focusing on each of its three course offerings. Additionally, Paragraph created a new brandmark, positioning line, and more. Even as you're reading this, Paragraph is at work on a new ad campaign highlighting each of the Institute's program offerings, positioning Orleans Technical Institute as a place where individuals can receive the skills and training they need to pursue a promising and rewarding career.

Issue-Based Report
"A Tale of Two Cities"

A tale of epic proportions.
The Philadelphia Workforce Investment Board — a nonprofit organization that works to align the skills of the labor force to meet the needs of industry — recently asked Paragraph to help them tell the story of Philadelphia's current labor force challenges.

Paragraph created A Tale of Two Cities, a report that examines the origins and implications of Philadelphia's current workforce deficit and its many impacts on our city's economy and future. A Tale of Two Cities was launched publicly on Friday and has already received coverage from all of Philadelphia's major news outlets including, 6ABC, NBC10, CBS3, WHYY, Philadelphia Daily News, Philadelphia Business Journal, and more. Tale was also recently recognized by our industry peers, earning a silver at the 2007 ADDY Awards.

> Download the report
> Read the 6ABC news story

Brand Indentity, Positioning, and Website
Philadelphia Workforce Investment Board

Telling the Workforce Investment Board story.
After helping the Philadelphia Workforce Investment Board tell the story about Philadelphia's current labor force challenges, we were asked to help tell the story about the organization itself.

Paragraph helped re-brand the organization from the ground up, establishing the vision, mission, brandmark, and positioning line, as well as key messages to help the Philadelphia Workforce Investment Board connect and engage its key audiences. Believing that brands begin internally, Paragraph created a brand book to help create consistency from the inside out.

Additionally, Paragraph created and launched a new website pwib.org to extend the brand in the digital domain, deliver important messages about Philadelphia's workforce issues, and engage the public in developing solutions.

> See the website

Political Campaign
Matt Ruben for Council At-Large

Smart Choice, Fresh Voice.
Former Northern Liberties Neighborhood Association President Matt Ruben has thrown his hat into the political arena. To help launch his campaign for Philadelphia City Council At-Large, Matt Ruben asked Paragraph to create his campaign look and feel and define his campaign's message. Through his website mattruben.com and many other materials, including palm cards, posters, and more, Paragraph has created a simple, clear, and good message that helps position Ruben as a fresh voice in Philadelphia politics.

No matter your political beliefs, Paragraph urges you to vote this spring, this fall, and especially next year.

> See the website