FOR IMMEDIATE RELEASE
Contact: 215-629-3550

Philadelphia, PA–November 2005. Paragraph and Central Lewmar used the 2005 Central Lewmar Paper Show as a venue to launch a new online specification tracking tool called SpecCentralLewmar.com. The site provides a simple, clean, and consistent means for designers and corporate print buyers to submit requests for printing estimates and paper samples online. This enables Central Lewmar to track their marketing efforts, and use the metrics to align their offering with their customers' demands.

"It was amazing how this whole thing came together," said Lisa Richards, Central Lewmar Mid-Atlantic Division VP of Marketing. Richards approached Paragraph with the need to track specifications so that Central Lewmar could better measure marketing efforts.

"I just did a 'brain dump' of where our specifications were getting lost. Paragraph came back with this idea for a web-based tracking tool," Richards explained. "I said 'let's do it.' And now it's working unbelievably well."

The only tool of its kind offered by paper merchants in the Northeast, SpecCentralLewmar.com helps designers streamline their paperwork, printers get more thorough and consistent information, and end consumers get a better product.

> learn more about our work on SpecCentralLewmar.com

> see the website