Moore College of Art & Design approached us looking to elevate its brand in the higher education marketplace, particularly among young women. Our first step was creating a new BFA catalog — This is me. This is Moore. — that celebrates Moore’s commitment to preparing young women for careers in the professional arts. With the catalog completed, we then continued Moore’s story online, developing a website that serves as a marketing tool for prospective students and a resource for the College and its community.
Strategy and positioning
Website design and development