Millmar Paper came to Paragraph looking to launch its revolutionary new product Xtreme Coated Cover®. Unlike most coated sheets, Xtreme has a unique, flexible, fiber structure that responds remarkably well to even the most demanding and finishing processes.
To get the sheet into the hands of the print and design communities, Paragraph created a swatch book that encourages users to put the stock to use through fun and interactive folding games. We also created a new website that promotes Xtreme’s benefits while showcasing some of the many remarkable pieces that have already been printed on this superb new stock.
In addition to developing Millmar’s trade show materials and promotions, Paragraph continues to create and deploy digital promotions that highlight new projects, diverse products, and special purchasing opportunities.
Branding: - Identity & Visual Language - Voice & Messaging