Millmar PAPER

 

Millmar Paper came to Paragraph looking to launch its revolutionary new product Xtreme® Coated Cover. Unlike most coated sheets, Xtreme has a unique, flexible fiber structure that responds remarkably well to even the most demanding and finishing processes.

To get the sheet into the hands of the print and design communities, Paragraph created a promotional swatch book that encourages users to put the stock to use through fun and interactive folding games. We also developed a brand strategy to promote Xtreme’s benefits while showcasing some of the many remarkable pieces that have been printed on this superb stock.

 
 
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