The beer taps have been flowing at McGillin’s Old Ale House since 1860, making it the oldest continuously operating tavern in Philadelphia. McGillin’s is a local institution, providing customers with good times, reasonably priced pub fare, and a great selection of local and regional beers on tap.
It has been named on the list of “Best Irish Pubs in America” by Complex magazine and “Coolest Bars in the U.S.” by Gourmet. So when McGillin’s was about to celebrate its 150th anniversary, it turned to Paragraph to design its anniversary promotional items, including brand mark and tagline, label and packaging for McGillin’s 1860 IPA, and some fun memorabilia.
Branding: - Identity & Visual Language - Voice & Messaging