Life of the Party
Since 1984, Life of the Party has been providing customers with unique, innovative, environmentally friendly, and high-grade plastic thermoformed candy and craft molds. The company has more than 3,000 mold designs with approximately 50 new designs created every year – the largest selection in the industry. In 1998 the company created My Soap Place, a boutique-quality soap-making operation that supplies all of the major stores in the craft industry. Always the innovators, Life of the Party saw an opportunity in the scrapbooking trend in 2007 and approached Paragraph to help them develop a new product to pitch to buyers in the craft industry. We developed the brand name “Keepin’ Green” to reflect that this item is environmentally friendly and made in the USA. In addition, Paragraph created the brand mark, tagline, product prototypes, and the presentation to aid the pitch.