After nearly 30 years in the Greater Delaware Valley, Kremer Eye Center wanted customers to see it as more than a LASIK provider. So naturally, it looked to Paragraph.
Paragraph began this project by examining the company’s offering, its history, and its future goals and opportunities. We then guided Kremer Eye Center through a strategic branding initiative where we evolved the name, created a new brand mark, and developed a full spectrum of print and online communications that position Kremer Eye Center as the clear choice for all vision correction needs.
Branding: - Naming & Nomenclature - Identity & Visual Language - Voice & Messaging - System Guidelines
Marketing Communications: - Sales & Marketing Collateral - Website Design and Development - Promotional Campaigns