Mounting a capital campaign and facing an identity crisis, the organization formerly known as Jewish Employment and Vocational Services approached Paragraph to create a compelling new brand that reflects the organization's history, as well as the depth, breadth, and quality of its services. Paragraph guided JEVS Human Services through a name change, and developed the tools and tactics to communicate this new brand effectively while ensuring consistency across all programs, services, and operations.
Strategy and positioning
Naming and messaging
Visual language and identity
Website design and development
Promotional campaigns and materials