JEVS human services
Mounting a capital campaign and facing an identity crisis, the organization formerly known as Jewish Employment and Vocational Services approached Paragraph to create a compelling new brand that reflects the organization's history, as well as the depth, breadth, and quality of its services. Paragraph guided JEVS Human Services through a name change, and developed the tools and tactics to communicate this new brand effectively while ensuring consistency across all programs, services, and operations.
- Strategy and positioning
- Brand architecture
- Naming and messaging
- Visual language and identity
- Website design and development
- Promotional campaigns and materials