JEVS human services


Mounting a capital campaign and facing an identity crisis, the organization formerly known as Jewish Employment and Vocational Services approached Paragraph to create a compelling new brand that reflects the organization's history, as well as the depth, breadth, and quality of its services. Paragraph guided JEVS Human Services through a name change, and developed the tools and tactics to communicate this new brand effectively while ensuring consistency across all programs, services, and operations.



  • Strategy and positioning
  • Brand architecture
  • Naming and messaging
  • Visual language and identity
  • Website design and development
  • Promotional campaigns and materials