Fertilizer is a commodity for the most part. So how do you differentiate it? How do you create a market and drive demand for products that are all generally speaking the same? These were questions International Raw Materials was asking itself. Then they started asking us.
Paragraph worked with IRM to develop Tranzform, a branded, zinc-enhanced ammonium sulphate fertilizer. Through messaging, marketing, and sales promotions, we communicated how the product allows people to transform the health of people, plants, profits, and our planet.