International Raw Materials has a long-standing history in the fertilizer industry. They saw an opportunity in a commodity-driven market and turned to Paragraph to help them articulate their position and offering. We developed separate brands for their products, helping customers understand what makes them stand out from their competitors, quality and consistency. Our work with the company has played a role in their growing reputation as they continue to grow and expand their services.
Naming and messaging
Visual language and identity
Promotional campaigns and materials