The Food Trust

LOREM IPSUM

 
 

In 2010, The School District of Philadelphia and The Food Trust were awarded a grant through the Communities Putting Prevention to Work (CPPW) Nutrition and Physical Activity Initiative to address health, nutrition, and obesity in Philadelphia Schools. Needing a creative way to communicate the message and motivate students, The School District of Philadelphia and The Food Trust chose Paragraph as their partner.

 

LOREM IPSUM

- Insight and Analytics
- Strategy and Positioning
- Naming and Messaging
- Visual Language and Identity
- Digital Media Design
- Promotional Campaigns
- Packaging and Merchandising
- Audience Engagement

 

LOREM IPSUM

 
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Paragraph created HYPE (Healthy You. Positive Energy.) and helped introduce the brand campaign in more than 200 schools through messaging, marketing, launch kits, promotional materials, and more. After a few months in the classrooms, we moved the campaign into the community to sustain momentum and grow awareness.

 
 
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