As the saying goes, "the way to a man's heart is through his stomach." This phrase couldn't be truer for Hunger Burger, a Philadelphia restaurant concept driven by a philanthropic mission: using food sales to provide nourishment to those most in need.
We were happy to partner with the Hunger Burger team in developing their brand and creating their website, environmental signage, packaging, merchandise, and marketing materials, as well as coordinating all photography. Additionally, through press releases and social media, Paragraph generated publicity for Hunger Burger's jam-packed pre-launch party. The venue will use a portion of their profits to feed a child with every burger sold. We were inspired by Hunger Burger's "buy one, feed one" mantra and incorporated this warmth and compassion into their messaging points and "for the love of it" tagline—all while creating a brand on par with the storied history of Philly's Reading Terminal Market.
Branding: - Brand Architecture - Identity & Visual Language - Voice & Messaging - System Guidelines