In 1991, two groundbreaking events occurred: the first public website launched, and Paragraph opened its doors for business.
One (probably) had a bigger impact on revolutionizing business—though ever since Paragraph founder Bob Aretz debuted a pair of bedazzled JNCO jeans at the inaugural company Christmas party, the world has, arguably, never been the same. Like the good old World Wide Web, we’ve been nimble enough to roll with the times and evolve to best suit our clients’ needs, but we’ve always stayed true to who we are. Brand strategy was the purpose for which Paragraph began, and it remains our focus today. If you’re looking for a whiz-bang shop to offer you everything under the sun, we’re probably not the best fit. We brand, and through our 25+ years of experience, we do it well.
For us, branding is more than a logo. It’s the connection formed between an organization and its audiences—a promise that’s made through every single experience and interaction. Take our namesake. Randomly assorted words confuse meaning, but an eloquent paragraph, with each word chosen carefully to bolster its success, tells a clear, cohesive story. It’s no different for the brands we help distinguish. Every aspect of your business goes into shaping your message, and we’ll help you ensure it’s a strong one. Paragraph looks at each organization’s larger picture—its vision, offering, demographics, and objectives. From there, we tailor a distinct brand image that’s unique to your goals and use engaging, impactful design as the vehicle to display it. How do we get there? Through a rigorous process grounded in research, transparency, and collaboration, and led by the most dedicated, creative thinkers this side of the Schuylkill: brands built to last by people who care.
A well-defined brand is a powerful asset, and unlike dial-up Internet of the early ’90s, it’s one that a sustainable company can’t afford to be without.